Miami

Your go-to guide for finding official Miami merchandise—whether you're shopping online or visiting local stores. Designed with fans and alumni in mind.

A valuable resource to keep licensees, retailers, and university stakeholders informed about key updates, events, and progress within the Trademarks & Licensing program.

A comprehensive plan to encourage growth of the Miami brand and royalty revenue for the upcoming year.

A comprehensive resource for licensing policies and procedures at Miami—designed to support licensees, campus departments, and student organizations.

Created and developed to showcase retail partners offering official Miami merchandise, this free publication was distributed through alumni e-blasts, newsletters for parents and alumni, and various social media platforms. It served as a seasonal shopping guide for the Miami community.

2014 Fall Back to School Gift Guide
Gear up for a new semester, tailgating season, or a wardrobe refresh. This fall edition offers a curated, one-stop shopping experience for all your Miami gear needs.

2013 Spring Gift Guide
From graduation gifts to Mother’s Day must-haves, the spring guide provides an easy, stylish way to shop for Miami merchandise—all in one place.

A leave-behind resource I created for licensees and retailers, highlighting key alumni demographics, geographic distribution, and the unique value of partnering with the Miami brand.

Launched in 2013, the Miami Photo Store quickly became one of Replay Photos top selling photo stores, besting many BCS universities and professional sports teams.

I created this informational postcard to help student clubs and organizations understand how to properly request and use university trademarks and logos.

Distributed throughout the year—at club expos, informational meetings, and through the student activities and club sports offices—it provides a quick-reference guide designed to prevent unauthorized trademark use.

An effective tool for promoting compliance and protecting the integrity of the university brand.

I launched this new Miami tradition to bring together retailers and licensees at a home hockey game—our marquee sport—for an evening of appreciation, networking, and connection outside the typical retail setting.

The relaxed environment encourages meaningful conversations about growing their businesses, which ultimately supports the continued growth of our royalty program.

A 30-second video spot I produced to highlight the importance of purchasing officially licensed Miami University merchandise. Featured on social media platforms and in-game videoboards, the commercial reinforces brand integrity and supports our licensed retail partners.