Appalachian State

In response to the rapidly evolving landscape of NCAA Division I Athletics, the Department of Athletics initiated a comprehensive strategic planning process in 2012. This collaborative effort included athletics staff and key stakeholders serving on various subcommittees.

The initiative aimed to:
• Identify and reinforce organizational strengths
• Address and reduce weaknesses
• Create new opportunities for growth
• Mitigate potential threats
• Streamline services and operational efficiency
• Align and allocate resources to support prioritized goals

My Roles:
• Chair, Leadership Subcommittee
• Member, Branding, Marketing & Public Relations Subcommittee

I played a key role in reviving the beloved Vintage Yosef Program for the Appalachian State University fan base. This initiative brought back the iconic 1971 Yosef Head logo, a nostalgic symbol cherished by Mountaineer supporters. Working alongside university marketing and licensing teams, I helped reintroduce this classic mark through a limited-time licensing program, complete with exclusive merchandise and coordinated retail signage. The program successfully blended tradition with modern branding, reigniting school spirit and fan engagement across campus and retail outlets.

I played a key role in securing a feature article on Appalachian State University in the May 2012 issue of US Airways Magazine. This high-visibility placement highlighted the university’s vibrant football culture and its impact on the High Country region, showcasing the spirit of Mountaineer fans and the unique game-day experience at Kidd Brewer Stadium. The article reached a national audience, enhancing the university’s brand and drawing attention to its athletic and community traditions.

I contributed to the launch and expansion of the No Equal campaign, a bold branding initiative developed in 2009 by Appalachian State Athletics in partnership with the Licensing Resource Group. Designed to highlight the dominance and success of Mountaineer athletics, the campaign featured a unified visual identity across athletic materials, retail signage, digital platforms, and in-game promotions. Originally centered on football, the campaign’s powerful message and design were embraced university-wide, reinforcing school pride and elevating the Appalachian State brand across multiple channels.