I’m a brand and sales leader with over 20 years of experience building impactful strategies across the sports, lifestyle, and consumer industries. Currently, I serve as Vice President of Licensed Sales and eCommerce at Momentec Brands, where I manage key vendor and customer relationships, expand licensing partnerships, and align cross-functional teams to accelerate growth. I also lead digital strategy—developing data-driven eCommerce plans, optimizing content, and strengthening retail partnerships to boost online revenue—while overseeing budgets, tracking performance, and driving high-impact projects that support long-term success.

Previously, I led business development at gfx, a tech startup focused on personalized, direct-to-consumer fan experiences. I’ve also directed licensing at Michigan State University and held leadership roles at Miami University, Appalachian State, and Wright State.

I’m passionate about connecting brands with audiences in meaningful ways—and proud to have helped grow programs that support students, fans, and communities. I earned both a B.S. in Business Marketing (2003) and a Master of Education in Health, Physical Education, and Recreation (2006) from Wright State University. My husband, Clint, and I live in the Lansing, Michigan area with our two children—Sailor (16) and Zane (12)—and our two dogs: Dune, a rescue Great Dane/Lab mix, and Rocco, a rescue American Eskimo mix.