If you are not willing to risk the usual, you will have to settle for the ordinary. - Jim Rohn
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In November of 2022, I became Senior Director of Licensing and Business Development for Founder Sport Group, a leading youth uniform, and collegiate fanwear manufacturer. In this newly created role, I will be responsible for identifying and pursuing new licensing opportunities, expanding existing licensing and retail partnerships, and be a key overall member in growing the Licensed Sales division via Founder Sport Groups’ collegiate licensed brands ProSphere, Gameday Greats, and Badger Sportswear.
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Prior to joining Founder Sport Group, I was Vice President of Business Development for gfx, a startup tech company that specializes in empowering our clients to transform into true direct-to-consumer commerce companies, deepening fandom through individualized and customizable shopping experiences at scale. Main responsibilities included forging new relationships for gfx in the sports, media, and entertainment licensing industries, finding new retail outlets, and developing cohesive partnerships with licensors across the country.
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Prior to joining GFX, I served as Director of Licensing at Michigan State University where my responsibilities focused on growing licensing revenue to support student scholarships and programming. In addition to my licensing responsibilities at MSU, I served on the Board of Directors for the International Collegiate Licensing Association from 2013 to 2021. Having served as president of ICLA from July 2019 through June 2020.
Other stops along the way included: manager of Trademarks & Licensing at Miami University, assistant athletics director for Marketing and Licensing at Appalachian State University, and sports promotions director at Wright State University.
I am a two-time graduate of Wright State University with a B.S. in Business Marketing (2003) and a Master of Education in Health, Physical Education & Recreation (2006). My husband, Clint, and I have two children: daughter Sailor (13) and son Zane (10).